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Maruti Suzuki Launches Estilo New Version of Maruti Zen Estilo

Wednesday, August 26, 2009

Today, Maruti Suzuki launches its Estilo car. Estilo is new version of Maruti Zen Estilo. It was 1993 when Maruti was launched its ZEN car. In 2006 it launched new version of ZEN – Zen Estilo car. But it was not a successful product of Maruti Suzuki. Initially, it was launched in 3 colours. Now, Maritu introduces a new car which is not ZEN – Estilo. The company is the biggest competitor of Hyundai i10 and TATA’s small cars.

Maruti Suzuki is Indo-Japanese car Maker Company. It introduces new petrol version of Estilo on Rs 3.12 lakh and Rs 3.95 lakh prices. Mayank Pareek who is managing executive officer in-charge of marketing and sales of Maruti, said, “Estilo is a brand in itself and is very different from the Estilo we launched in 2006 or the Zen in 1993.” It means it is really a new product of the company.

Maruti Estilo has 998 cc engine, three-cylinder petrol engine fuel-efficiency and latest emission norms. The model will be produced in Gurgaon where already "A-Star" and "Ritz" products have been manufactured. It has 18.2 km per liter fuel efficiency. New Estilo introduces four more colours - ecru beige, emerald Blue, dusky brown and quantum orange. However, its existing ZEN Estilo colours are silky silver, superior white, bright red and midnight black.

The company has big expectation with this product. Expectation reaches on 3000 to 4000 model selling per month.

It is the biggest achievement of Maruti Suzuki which has changed its old name. It is about 16 years when Martuti has taken drastic steps in its model. However, ZEN was the most popular model of Maruti.

This step of the company will create more competition in car market. This upcoming Estilo car is more attractive than it’s previous. It is perfect in space and design from its previous version.
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