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Vodafone Introduces Lowest-Priced Bonus Cards at Rs. 4

Wednesday, July 14, 2010

This time, Vodafone has introduced its new lowest-priced bonus card at Rs. 4. The bonus card will be featured with 100 local and national SMS or local/STD calls for 8 minutes.

An online news portal about business and economy - economictimes.indiatimes.com writes about the Vodafone Bonus card, “By choosing to deduct Rs 4 from their available talktime, subscribers can get 8 local/STD minutes, calls at 30 paise per minute (to another Vodafone user), 40 minutes of local night calling (to another Vodafone user) or send 100 local/national SMSes. The card will be valid for one day.”

Further the website publishes a quotation of Vodafone, “Priced at Rs 4, the offer is the lowest cost card currently available in the market and is aimed at enabling more people at the grass-root level to stay connected.”

Further the website quotes a statement of Vodafone Essar Chief Marketing Officer Kumar Ramanathan, “We are delighted to launch the most economical bonus offer available in the market. This marks the democratisation of bonus cards, empowering more and more customers to exercise choices at a highly affordable price point of Rs 4.”

Another website about telecom industry - www.telecomtiger.com writes about it, “Existing subscribers can avail information about the Rs. 4 Bonus offer and also activate the service by dialing the special toll free advisory number *121*. On activation, Rs. 4 will be deducted from the main account balance and the benefit will be valid for one day.

The company says that the new Bonus Card is aimed at enabling many more people at the grass root level to stay connected.

The company is also advertising the new Bonus Card through a television commercial (TVC) that features an animated parrot who thinks that these days it is very difficult to buy anything for chaar rupaay.”

It is really the best and lowest-priced bonus card which offers lots of features but it is valid for only one day.
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